What would you like to rebuild from scratch if you had the chance? Why does it need rebuilding?

The Danish mindset is reflected in the philosophy of LEGO. The idea of simple bricks that can be combined in a myriad of ways sparks unending creativity – even the most beautiful constructions can be pulled apart, rebuilt and refined over and over again. With LEGO, nothing is ever really finished.

Metaphorically this also goes for society, democracy and public institutions. Even when things work relatively well, it is no excuse to rest on your laurels. There is always room to tear apart the settled structures, tear the constituent parts, refine them and make them even better.

CIVIC DESIRES